Car Sales Uncovered - PDF Book
costpricemarketingA Word From The Publishers: "Never Again Feel Ripped Off, Conned or Cheated When Buying 20 Years On The Dealership Front Line, This Veteran Spills It All…
“Never Again Feel Ripped Off, Conned or Cheated When Buying Any Car!”
This is the one book your car dealership
prayed would never be printed.
Dear car buyer…
Are you about to buy a car – new or used? Do you have a nagging sense that somehow the friendly, smiling dealership salesman coming over to greet you may be ready to take you for a ride?
And I’m not talking about a test drive.
When you walk onto the dealership forecourt, the salespeople there see big fat pound signs. Their job? To make sure you don’t walk out with cheque book intact.
So pay attention, because I’m going to let you in on how this game is really played.
First off, let me be perfectly clear: I’m a car sales manager directly supervising my dealership sales team. I’ve been doing this close on to 20 years now. And to pat myself on the back, I’m damn good at it - just as I was when I was a car salesman and a dealership Finance Manager before that.
The Essential Car Buying Facts You’ve Never Been Told…
If there’s anyone who knows this business inside and out, it’s me. I’ve been on both sides of the sales fence, and seen every trick, every ruse, every tactic imaginable. I’ve known honest, sincere car salesmen, and then again, all too many who wouldn’t think twice about calling a clunker a golden chariot, or compare a lemon to a luxury vehicle.
Their entire focus is getting your signature on the dotted line. After all, their commissions depend on it.
Frankly, I’m tired of seeing the public being taken for idiots. Hard working people tricked into paying hundreds or even thousands of pounds more than they should. (And yes, I wasn’t blameless either!)
But all this is about to change…
If only you knew a few simple questions to ask - and the right time to ask them.
That’s what makes all the difference in the world. It’s not difficult, but in my experience less than 1 in 200 car buyers know how to play the system.
Now don’t get me wrong, like you just read above, there are salesman who won’t try and take you for all you’re worth. And paradoxically, they’re usually the top performers. But I’ll be blunt… these kind of salesmen are few and far between. I’m going to spill the beans on all the others – the ones whose only aim is to get your money.
The Insider Secrets You’re Not Supposed To Know About!
“Car Sales Uncovered”
Did you know there are special methods and tricks of the trade almost every dealership uses in order to close the sale? Subtle uses of power dynamics that can actually make you feel guilty about not buying a car – there and then?
This is what I expose in my book, “Car Sales Uncovered” – along with the actual real life techniques you can put to use – completely changing the situation to your advantage - putting you in control of the entire transaction!
Here’s just the tip of the information iceberg I’ll be exposing…
· The clever way salesmen try and control your handshake, subconsciously putting you in a more submissive position…
· Why that smiling face doesn’t mean the salesman is your friend. He isn’t, and for a very good reason!
· How car salesmen really get paid – and no, it’s not only based on the sticker price…
· Why the salesman is only one link in the chain of people who’ll be handling your sale. And yes, it’s to maximize their profit!
· How the dealership “logging system” works, and why some salesmen don’t seem to care if you turned around and just walked out of the showroom…
Plus busloads more must know information you’d probably never even considered when looking for a car.
· Avoiding Sneaky Traps! It happens time and time again… utterly bogus costs or administrative fees some dealerships try and tack on during price negotiations. (And how to stop them cold when you see it happening!)
· How Long Has That Car Been On The Dealer’s Forecourt? The salesman might tell you the car just arrived last night, but I’m going to fill you in on how to tell if the car is a new arrival, or one that’s been sitting there for weeks.
· The Close! Car salesman are taught several “trial close” techniques designed to break down your resistance. I expose what the most common ones are, and the one powerful technique that can completely reverse the situation to your favour!
· The Insider’s Secrets To Effective Financing! I devote an entire chapter to the ins and outs of car financing. Little known negotiation tactics that can truly save you a bundle, and how you can not only get the lowest rates possible, but actually game the system to your personal gain.
In fact, you’re going to find out why many times you SHOULD finance your vehicle, even if you have the full cash price just sitting in your bank account!
Turning The Tables In Your Favour… No Matter What Dealership You Visit!
Knowing how the system works is only one part of the equation. The other part is making it work for you.
This is where my experience is going to make your life a whole lot easier, and the entire car buying ordeal as stress and hassle free as possible.
· Cashing in your current car! How to get the best price for your used car (page 23)
· Extras Cost! Which add-ons make sense - and which ones to turn down cold (page 97 – 104)
· Timing! When is the best time of the day, month and even year to get a killer deal (page 134)
· Talking the Talk! How to speak the language of the sales team – and use it to your advantage (pages 164 – 176)
· The Hidden Fact Behind Your Test Drive! What you don’t know can come back and bite you big time. I uncover the dubious tactic some dealers try and play with these special tags. (page 44)
In fact, one of the biggest gripes I constantly hear from my potential customers is trying to pry the part exchange price and finance figures from the salesman – before going through the whole song and dance sales and negotiation process.
People just hate being kept in the dark – and I don’t blame them one bit. So I’ve devoted an entire section of my book to this very topic! Dealerships want you to wait – because it puts them at an advantage.
I’ll show you exactly how to short circuit this delaying tactic – turning the tide in your favour and have a credible, honest figure in hand before you even walk onto the dealer’s forecourt.
Why You Absolutely Need To Have This Book…
(Hint: It’s YOUR Money!)
Now of course you have to realize that car dealerships are in business to make money. There’s absolutely nothing wrong in making a profit. But on the other side, there’s no excuse for getting ripped off either.
I’m thoroughly convinced ANYBODY can save between £200 - £2,000 off the price of their next car – even if you’ve never negotiated the price of a car before.
In fact, “Car Sales Uncovered” is going to walk you through what I call my fail-proof system:
“7 Steps to Bag a Bargain!”
A dead-simple method so easy, anyone that can talk to a car salesman can SUCCESSFULLY master it.